In 2023 I worked with the team at Penfold to help bring their visual language to life through motion. Leading with three brand videos, we explored how Penfold can use motion and video to communicate effectively with their audience. The animated illustrations and wider visual language have a light, loose, energetic feel that reflect how Penfold makes pensions simpler and more engaging for everyone.
A big shout out to everyone who collaborated on this project. Massive thanks to; Georgie Burks for the opportunity and insightful direction, Alessandra Ellis for your fantastic design and ideas and Tobias Withers for your masterful sound design. It was a pleasure working with everyone at Penfold.
Strategy and Creative: Georgie Burks
Design: Alessandra Ellis
Sound design: Tobias Withers
Copy: Lee Mannion
Illustration: Brad Cuzen